About Us
Proudly Australian owned and operated, Partners in Prime is the official Australian distributor of Cybex, one of the world’s most sought-after parenting brands. Known globally for its innovation, safety, and contemporary design, Cybex creates award-winning travel systems, strollers, car seats, and accessories designed to support modern family life without compromising on style or functionality.
With a strong focus on safety engineering, intelligent functionality, and premium craftsmanship, Cybex has earned an international reputation for redefining everyday parenting essentials. From advanced safety technologies to iconic designer collaborations, Cybex continues to set new industry standards while creating products trusted by families and recognised worldwide for their quality and performance.
At Partners in Prime, we are passionate about delivering a trusted local experience for Australian families. As a local business, we understand the importance of:
- Reliable service
- Local support
- Genuine products backed by official Australian distribution.
Every product supplied through Partners in Prime gives customers confidence in product authenticity, local warranty support, and access to the latest Cybex innovations.
Working closely with authorised retailers and families across the country, our goal is to deliver premium parenting products alongside the level of service and care customers expect from a trusted local partner. Whether supporting everyday routines, family travel, or life on the move, we are committed to helping parents navigate each stage of parenting with confidence, convenience, and peace of mind.
Driven by a shared commitment to innovation, design, and reliability, Partners in Prime and Cybex continue to support modern parenting for families across Australia. If you have any questions or would like to learn more about us or Cybex in Australia, please don't hesitate to reach out!